The offering is tentatively scheduled to launch by June under the Nova brand, a group of generative AI models Amazon unveiled late last year.
Amazon wants the new model to take a “hybrid reasoning” approach that provides quick answers and more complex extended thinking within a single system.
Reasoning models have recently become the next frontier in AI. They often work more slowly but can also tackle tougher problems by trying multiple solutions and backtracking via chain-of-thought techniques.
Companies including Google, OpenAI, and Anthropic have released their own reasoning models recently, while DeepSeek drew a lot of attention for building a similar offering more efficiently.
One of Amazon’s priorities is to make its Nova reasoning model more price-efficient than competitors
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